Web Analytics Services
Panalysis are experts in providing web analytics software and services. We have over 5 years experience in providing web analytics solutions to business and government.
Panalysis can help you in the following areas:
- Selection and implementation of web analytics software.
- Customisation of web analytics software.
- Determine your website business Key Performance Indicators
- Create web business report templates.
- Interpretation of web statistics.
- Training in web analytics applications and report interpretation
- Advertising testing including A/B and A/B/A testing
- Customer behaviour analysis
- Analyse which search keywords people use both to find your site and in your own search engine
Panalysis are authorized consultants for Google Analytics, Urchin and ClickTracks. We also have expertise in WebTrends and other major web analytics applications.
Please contact us to discuss your requirements.
Selection and implementation of web analytics software.
Selecting the right application to suit you needs is paramount. There are literally hundreds of web statistics applications on the market. Panalysis can guide you through the pros and cons of each application so that you can make an informed decision as to which one is right for you.
Once you have selected your application we can install and configure the software on your behalf and provide detailed training and instruction on how to best use this software
Customisation of Analytics Software
Some software products such as Urchin offer the ability to produce custom reports. If you have a need for a report that is not included in the “off the shelf” software, talk to us, we can help.
For instance we created a report for Toyota showing which car dealerships used their intranet and even which individuals in each dealership where logging in. The possibilities are endless. If you have the data in your web server log files, then we can extract it into a report.
Determine your website business Key Performance Indicators
Most web analytics applications have over 100 reports available to you and many thousands of possible combinations of variables that you can measure about your website. But which are the right ones for your site?
With over 5 years experience in providing web site analysis to business and government we can work with you to determine which are the 5 to 10 primary key performance indicators that are suitable for you to monitor your business performance.
Call us today to discuss your requirements.
Create web business report templates
Once you have determined your key performance indicators the next step is to implement a reporting system that enables you to efficiently produce the reports. We can design report templates that you can easily extract the statistics from your web analytics application and send straight to the appropriate decision makers.
We will provide detailed instructions on how to complete the report based on the report templates and your specific web analytics application.
You will benefit from being able to produce professional quality reports easily and efficiently. Further our instructions will allow you to train other staff in your organization to ensure that skills are transferred.
Interpretation of web statistics
So what is the value of a longer visitor session to your business. Should you be looking to increase or decrease this value. Are you measuring the right things? These and other questions often require expert analysis to determine which web statistics make sense to your business and how to correctly interpret them.
Panalysis has over 5 years experience in assisting business and government to understand web statistics and apply them to their business goals.
Contact us to discuss your requirements.
Training in web analytics applications and report interpretation
Panalysis can come on-site and train your staff in web analytics and how to use the analysis software that you have chosen. Further we can train your staff in how to interpret web site statistics and apply them to their business goals.
Custom corporate training is provided on-site and public training sessions are also available.
Please call us to discuss your training requirements.
Advertising testing including A/B and A/B/A testing
If you advertise online, then you really need to be constantly testing every aspect of your advertising. Small changes to your copy and layout can make huge differences to the outcome.
For more details on this service please visit our Advertising Testing Services page or contact us to discuss your requirements.
Customer behaviour analysis
Web analytics can tell you a lot about your customers, what they want, how they describe what they are after, their wants and needs and much more. Regardless of the type of website that you have, you can benefit from customer behaviour analysis.
Analyse which search keywords people use both to find your site and in your own search engine
How your website visitors search can provide you with significant insight into how they think. By analysing the keywords that they enter into search engines such as Google and into your own website search engine you can understand what language they use and what they are looking for.
Panalysis can extract and analyse the search keywords from your site and provide you with a detailed report outlining the key themes and opportunities available to you.
Contact us today to discuss your requirements.
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Web Analytics Association