Eye Tracking
Panalysis offers eye tracking service via an alliance of professionals that includes:
Eye Tracking provides objective data on how your customers visually process the information on your website designs. It measures how easily they find important information, or if your content and promotions are effective. Eye Tracking offers unparalleled insights into user behavior, allowing us to see through their eyes.
eyetracker are Australia’s leading experts in commercial eye tracking research. eyetracker consultants pioneered the use of eye tracking in website usability and have been successfully integrating it as part of usability evaluations for over 5 years. As well as being the most experienced agency in this field, eyetracker offer unique methodologies that draw upon a theoretical background of Visual Attention and Perception, coupled with significant expertise in Usability.
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